The Queen Street Bakery storefront open on a laptop, photographed against an olive velvet backdrop.
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Strategy-Driven Shopify Developer

I Optimize Shopify Stores To Turn More Paid Traffic Into Profitable Revenue

Trusted By 7-8 Figure Brands & The Agencies That Run Their Ads

Iman BenjaminLos Angeles, CA

The Problem

When Did Your Dev Agency Last Ask About Your Conversion Rate?

Dev agencies don’t care about your growth. They care about their queue. The ticket gets closed, but nobody asks why the work exists, what number it needs to move, or how it should improve the shopping experience.

I Own Strategy, Design, & Development

Why Brands Hire Me

I spent 12 years on your side of the table, running ecommerce for 8-figure DTC brands across medical, skincare, supplements, and CPG.

I owned the P&L, the storefront, and the consequences of every decision. I built the teams, managed the external partners, and saw the gaps first hand: the queues, the handoffs, the work that shipped without anyone asking why.

That operator’s perspective is what I bring to my clients.

More About Me
Iman Benjamin, photographed in profile against a dark red backdrop.
Iman Benjamin

12 Years DTC Experience

My Expertise

I optimize every key step of the post-click customer journey, from landing to checkout, with a clear focus on removing friction and converting more of the traffic you already pay for.

  • Ecommerce Strategy

    • CRO Strategy
    • CRO & Usability Audit
    • Testing & Prioritization Roadmap
    • KPI & Goal Structuring
    • Merchandising Strategy

  • UI/UX Design

    • Storefront Design
    • Performance Landing Pages
    • Cart & Checkout Experiences
    • Product Page Optimization
    • Email Design

  • Shopify Development

    • Theme Development
    • Custom Storefront Experiences
    • Site Speed and Performance Audit
    • Analytics Pixels & App Integration
    • Ongoing QA & Maintenance

FEATURED WORK

  • The Carbe Diem landing page on a phone angled against a black backdrop, showing a couple eating pasta in a kitchen above the headline “Tastes like real pasta, because it is real pasta”.
    • Landing Pages
    • Lifecycle Marketing

    Carbe Diem

    13%Conversion Rate

  • The Queen Street Bakery homepage open on a silver laptop resting on a brown leather couch, its yellow hero reading “Bread With Benefits” above three packaged loaves.
    • Storefront Redesign

    Queen Street Bakery

    13%Conversion Rate

  • The Pareva Beauty product landing page on a laptop on a pale stone surface, showing the blue gel-cream jar beside a pair of before-and-after skin close-ups.
    • CRO
    • Landing Pages

    Pareva Beauty

    13%Conversion Rate

  • The Boujee Hippie supplement bundle page on a phone propped against a pale grey wall, showing three labelled bottles side by side on a peach background.
    • Storefront Redesign
    • Landing Pages

    Boujee Hippie

    13%Conversion Rate

What I Offer

Book an Intro Call

  • I Own The Roadmap

    Storefront Optimization

    Strategy-first CRO and storefront optimization. I own the goals, the KPIs, the priorities, the design, the Shopify development, and the ongoing testing. For brands that want to scale ad spend without rising CAC eating the profit.

    • CRO Strategy
    • CRO & Usability Audit
    • Testing Roadmap
    • A/B Testing
    • Shopify Development
    • UI/UX Design
    • Performance Landing Pages
    • QA & Ongoing Maintenance

  • You Own The Roadmap

    Shopify Development Partner

    Your leadership owns the strategy and the priorities. I bring the senior Shopify development, design judgment, and ecommerce context to build the work properly, without the sprints, relay, and queue that slowed you down before.

    • Shopify Development
    • Theme Customizations
    • UI/UX Design
    • Performance Landing Pages
    • Site Speed Audit
    • Third-party App Integrations
    • QA & Ongoing Maintenance

  • // Fixed Project

    Performance Landing Pages

    A highly detailed audit where I diagnose what’s creating friction in the user experience, with suggestions for optimizing for conversion.

  • // Fixed Project

    CRO & UX Audit

    A highly detailed audit where I diagnose what’s creating friction in the user experience, with suggestions for optimizing for conversion.

  • // Ongoing Retainer

    Fractional Leadership

    A highly detailed audit where I diagnose what’s creating friction in the user experience, with suggestions for optimizing for conversion.

Not sure what your brand needs?

Three questions, about a minute. Tell me where the storefront is losing money and who owns the roadmap today, and I’ll tell you which of the five above actually fits. Or that none of them do.

Answer A Few Questions

Find the right engagement

  1. (01)Where is the storefront losing money today?
  2. (02)Who owns the roadmap?
  3. (03)What shape of engagement are you expecting?

hello@ecomiman.com

Client Perspective

Testimonials

  • “Iman has quickly become an invaluable part of our team. He is expertly skilled in every aspect of the DTC experience, from web design and development, to strategy and execution. He is intelligent, highly detail-oriented, and always a pleasure to work with. I would happily recommend him to anyone looking for a reliable DTC partner who can make a measurable impact.”
    A dachshund and a tabby cat looking out of a cardboard box against a cream background. Fera Pets’ own product photography.
    Kaitlyn W.Senior Creative Lead

Common Questions

Which retainer is right for us?

If you need someone to own the storefront strategy, CRO roadmap, design, development, and ongoing optimization, choose Storefront Optimization. If your DTC leadership already owns the strategy and priorities, choose the Shopify Development Partner retainer.

Do all engagements start with an Audit?

No. The CRO & UX Audit is a fixed project you can buy on its own, and it's a good first step when nobody has looked at the storefront in a while. If you already know what needs to happen, a retainer can start with the work itself.

Can you work with our Head of Ecommerce or paid-media agency?

Yes. That's the Shopify Development Partner retainer: your leadership owns the strategy and the priorities, and I bring the senior Shopify development, design judgment, and ecommerce context. I don't run paid media. Ads own the click, I own everything after it, so working alongside your media agency is the normal setup.

How is this different from a dev agency?

A dev agency puts your ticket in a queue and closes it. Nobody asks why the work exists or what it should do for the business. I ran ecommerce for DTC brands before I built storefronts for them, so the first question is always which number the work should move. Then one person owns the strategy, the design, and the Shopify build through launch.